Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology.
This evaluation focused on the Augmented BI capabilities that empower users to become citizen data scientists, drawing on the power of AI and machine learning and broadening the reach of data and analytics to all decision-makers.
The Power BI platform boasts a unique “data prep by example” functionality for ingesting non-row-/column-based data sets (like labels) as part of its augmented data preparation function (Power Query), and graph analytics (Forced Directed Graph) — a rarity among the traditional SQL-/OLAP-based BI platforms.
The platform also crosses the T’s and dots the I’s for most core enterprise BI functionality, including enterprise reporting many will recognize as the modern version of SQLServer Reporting Services (SSRS).