L’Oréal and OntargIT: Transforming Business Operations Through Digital Innovation

Beauty Tech & Operational Excellence

Over the past decade, L’Oréal has actively driven digital transformation across its global footprint, constantly seeking high-performance solutions that enhance operational agility, speed-to-market, and environmental sustainability. Partnering with OntargIT, L’Oréal has deployed a series of tailored, Microsoft-based enterprise solutions across multiple European markets—streamlining core processes, elevating cross-border collaboration, and reinforcing sustainable business practices through advanced technology.

Solution

Microsoft Power Platform

The Strategic Challenge

Successfully managing diverse markets, complex local compliance regulations, and distinct regional business models across Europe represents an intricate operational challenge. L’Oréal required a highly skilled and trusted technology partner capable of architecting customized, robust digital tools. The goal was to simplify highly complex workflows—spanning logistics, labeling, pricing, and retail asset management—while maintaining strict alignment with global corporate IT and design standards.

The Unified Solution Architecture

 

OntargIT became a long-term strategic co-innovation partner for L’Oréal, engineering a diverse portfolio of enterprise applications to support business operations across key European divisions. Utilizing a unified architectural blueprint, all applications were built on the Microsoft Power Platform—including Canvas Apps, Model-driven Apps, Power Automate, and Dataverse—and designed to integrate seamlessly with L’Oréal’s core SAP ERP landscape. This ensures secure, real-time data exchange, uninterrupted business continuity, and a consistent user experience.
For public-facing retail procurement where external partner access was required, the architecture was extended with Microsoft Power Pages, providing a highly secure and intuitive external-facing web portal. Each application was designed to target specific operational pain points while maintaining ecosystem synergy.

Consolidated & Aligned Project Portfolio

  • No Waste – Sortify (Logistics Returns Optimization)

    • Focus: Warehouse returns and circular economy operations.
    • The Solution: Developed as a web application integrated with SAP, this solution provides real-time sorting logic to help warehouse staff process incoming returns. By offering dynamic sorting hints, returned goods are quickly and automatically routed into three dedicated streams: utilization, stock redistribution, or outlet sales. This reduces handling errors and supports sustainability targets by maximizing product circularity.

  • Labeling tool

    • Focus: Product localization and label lifecycle management.
    • The Solution: Operating across highly regulated markets, L’Oréal deployed this unified labeling management system to manage validation and approval workflows across Marketing, Scientific, Legal, and supply chain partners. The application maintains consistent label datasets by mapping them directly to product formulas, ensuring regulatory compliance and accelerating time-to-market.

  • Free Order Management

    • Focus: Auditable zero-priced order processing.
    • The Solution: Replacing a legacy approval tool, this system manages the creation, authorization, and ERP integration of zero-priced transactions. It automates regional approval routes and integrates transactions directly into SAP, giving administrators complete autonomy to manage underlying data tables independently while lowering administrative overhead.

  • No Waste – Inventory redistribution app

    • Focus: Inventory redistribution and circularity.
    • The Solution: This model-driven application connects logistics hubs across multiple European countries (such as France, Germany, and Italy) to facilitate the redistribution of expiring stock (E&O). Integrating with PIM and SAP, it allows hubs to view available second-life inventory and automatically allocate batches across countries using pre-configured business rules.

  • Retail Wall Units Ordering (Retail Stand Procurement)

    • Focus: Direct B2B retail procurement and logistics.
    • The Solution: Replacing manual email- and Excel-based ordering, this custom-built Microsoft Power Pages portal connects internal retail managers and external retail partners directly to supply chain databases. The system streamlines display-stand ordering, verifies live stock in SAP, and triggers automatic fulfillment alerts to eliminate delivery delays.

  • SD Agreement (Promo Agreement & Settlement Workflow)

    • Focus: Commercial contract and financial workflows.
    • The Solution: A dual-application system consisting of a core business approval app for requestors and controllers, and an administrative portal for Data Managers. It automates approval chains for promotional agreements and partner settlements, allowing bulk Excel data imports and providing complete transparency from contract drafting to payment tracking.

  • SDM Onboarding (Standardized Personnel Enablement)

    • Focus: Role-readiness and learning management.
    • The Solution: Designed to accelerate the time-to-productivity for incoming Store Development Managers across Europe, this onboarding application guides users through interactive, preconfigured milestones. It tracks training progress, integrates key corporate resources and file-viewing tools, and delivers digital completion certificates automatically.

  • Pricing Workflow

    • Focus: Margin compliance and audit-ready authorizations.
    • The Solution: This highly secure pricing platform serves CPD and PPD business units, automatically recalculating margins in real time based on proposed changes. The application speeds up data entry by autocompleting six-level product lineages from a single leaf code and includes robust audit trails and delegation rules for seamless compliance.

  • Loraviz (Supply Chain Modernization)

    • Focus: Modern vendor delivery scheduling.
    • The Solution: Replacing an obsolete legacy system, this logistics portal enables external vendors to generate structured delivery notifications that feed directly into SAP. By automatically recording pallet layers, box counts, and SAP order headers, the system allows warehouse teams to forecast daily dock workloads, pallet volume, and storage space.

The Business Value & Results

Through this comprehensive, program-wide modernization with OntargIT, L’Oréal has captured significant, measurable business outcomes. Transitioning away from fragmented, legacy databases and manual entry systems has dramatically accelerated approval cycles, slashed administrative workloads, and established complete operational transparency. These digital tools have become an invaluable part of L’Oréal’s European business ecosystem, empowering local teams to make smarter, faster, and more data-driven decisions that foster sustainable growth.

L’Oréal Feedback on the Cooperation with OntargIT

 

“Partnering with OntargIT has allowed us to turn ambitious digital transformation goals into robust, everyday realities. By building a unified, secure ecosystem on the Microsoft Power Platform that integrates seamlessly with our SAP backbone, we have successfully replaced obsolete processes with agile, enterprise-grade applications. OntargIT’s deep technical expertise, combined with their understanding of our high operational standards, has made them a trusted partner in driving our Beauty Tech roadmap and empowering our teams across Europe to work smarter, faster, and more sustainably.”

— Andrii Horychevskyi, Europe Tech Factory Manager

Looking Ahead

The collaboration between L’Oréal, one of the world’s most influential and forward-thinking beauty brands, and OntargIT, a recognized leader in implementing Microsoft Dynamics 365 solutions, continues to grow and inspire. Building on the success of the implemented projects, both teams are now focused on expanding automation, enabling data-driven decision-making, and integrating even more sustainable digital practices across L’Oréal’s European operations.

Future plans include scaling these unified solutions to new markets, enhancing cross-departmental collaboration through AI-driven insights and actions, and continuing to transform everyday business processes through cutting-edge Microsoft technologies.

This partnership exemplifies how technology and innovation can empower one of the world’s most iconic companies to operate smarter, faster, and more sustainably. OntargIT is proud to contribute to L’Oréal’s ongoing digital journey — and grateful for the trust and collaboration that make such large-scale transformation possible.

Upgrade your business strength with Dynamics 365

OntargIT is an official Microsoft partner for the implementation of Dynamics 365 technologies. With our experience in various industries, we will provide an individualized approach and effective solutions that will perfectly meet the needs of your company. Leave a request now, and our team of experts will help you take advantage of all the benefits of Dynamics 365.

Upgrade your business strength with Dynamics 365

OntargIT is an official Microsoft partner for the implementation of Dynamics 365 technologies. With our experience in various industries, we will provide an individualized approach and effective solutions that will perfectly meet the needs of your company. Leave a request now, and our team of experts will help you take advantage of all the benefits of Dynamics 365.