Dynamics 365 Customer Insights
Deliver unmatched customer experiences with world-class AI and analytics


Real time
See transactional, behavioral, and demographic data in real time for the most up-to-date view of your customers.
Reconcile conflicting data and resolve customer identities using map, match, and merge.
Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.
Cross channel
Create custom reports and views based on real-time customer behavior data, identify patterns and correlations, and make informed decisions.
Use funnel reports to identify obstacles and opportunities for customer journey optimization.


AI powered
Use prebuilt AI models to easily predict customer lifetime value, transactional churn, and subscription churn.
Use out-of-the-box AI models to quickly identify cross-sell and upsell opportunities.
Use AI-driven recommendations, or define your own audience segments.
Use an intuitive experience for building measures to define and track key performance indicators (KPIs).
Use Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data for limitless analytics.
Vendor neutral
Export insights to destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.
Embed Customer Insights cards into your everyday applications for contextual insights to drive informed action.
Connect your data with Microsoft Power BI to model and visualize insights about your customers.
