Dynamics 365 Customer Insights

Deliver unmatched customer experiences with world-class AI and analytics


Real time

See transactional, behavioral, and demographic data in real time for the most up-to-date view of your customers.

Reconcile conflicting data and resolve customer identities using map, match, and merge.

Gain a single view of the customer with proprietary audience intelligence from Microsoft Graph and with industry enrichment sources.

Incorporate customer sentiment and survey responses from Dynamics 365 Customer Voice for richer customer profiles.

Cross channel

Use out-of-the-box web analytics reports to see who’s coming to your website and what they’re doing.
Use out-of-the-box reports to see who’s using your mobile app and what they’re doing.

Create custom reports and views based on real-time customer behavior data, identify patterns and correlations, and make informed decisions.

Use funnel reports to identify obstacles and opportunities for customer journey optimization.


AI powered

Use prebuilt AI models to easily predict customer lifetime value, transactional churn, and subscription churn.

Use out-of-the-box AI models to quickly identify cross-sell and upsell opportunities.

Use AI-driven recommendations, or define your own audience segments.

Use an intuitive experience for building measures to define and track key performance indicators (KPIs).

Use Azure Synapse Analytics to combine customer data with financial, operational, and unstructured Internet of Things (IoT) data for limitless analytics.

Vendor neutral

Export insights to destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Embed Customer Insights cards into your everyday applications for contextual insights to drive informed action.

Trigger workflows and processes using Microsoft Power Automate.
Easily create intelligent custom apps without code using Microsoft Power Apps.

Connect your data with Microsoft Power BI to model and visualize insights about your customers.


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