For successful business activity, it is necessary not only to attract new customers in the face of growing competition but also to retain existing ones, which bring the most profits.
Regardless of whether your customer base is stable or constantly growing, there is always the question of the technical side of customer relationship management: controlling sales and after-sales service process, storing, and updating customer information and related documentation.
To perform such business processes, which determine the effectiveness of your business, you need to implement CRM systems, which are a convenient tool for controlling all the necessary data.
Without a CRM solution integrated into your sales process, you may lose customers due to managers` technical errors or not updating customer information on time.
Among the solutions that allow you to implement a systematic and organized interaction process with clients is a Microsoft solution – Dynamics 365 Sales.
Microsoft Dynamics 365 Sales is a flexible tool that easily adapts to the needs of your business and provides a wide range of tools not only for storing customer information but also for managing leads and relationships with them.
Depending on your business needs, you can apply a different set of Dynamics 365 Sales tools
Since Dynamics 365 Sales is a cloud service, you have access to all information about customers, from contacts to preferred communication channels, regardless of the location and the gadget you use. The system allows you to track the stages of work with leads, plan future activities, and the software assistant will remind you of all the deadlines and crucial e-mails.
Dynamics 365 Sales can integrate both with external applications and the rest of the Microsoft ecosystem, including Office and Teams, for organizing meetings and collaborative efforts of your team. To keep your work organized, each process in Dynamics 365 Sales has its own automated part, which helps to build an organized interaction with customers, the effectiveness of which is easy to track. Automatize sending reminders about your business, integrate the mobile operators’ cloud PBX and use chatbots and a built-in translator to communicate with customers.
Thanks to artificial intelligence, you have access to analytical data to optimize the building of relationships with customers from initial interest to final payment and the ability to identify potential clients with the highest probability of closing the deal.
Customer relationship management requires a modern business solution that will provide the best control over all stages of sales with advanced tools and give you more features to develop customer relationships.
With Microsoft Dynamics 365 Sales, you will be able to cover both the basic requirements for CRM solutions and get additional opportunities for the growth of your business.
