If your organization is using separate solutions for marketing and sales, your teams aren’t getting the whole picture.

Some of the signs that disconnected processes are holding your sales and marketing teams back include:

  • Poor lead quality

  • Limited visibility into sales conversions

  • Inconsistent definitions

  • Incomplete views of the sales process from start to finish

  • Conflicting or misaligned performance objectives

  • Degree of control over the brand

These challenges limit the effectiveness and achievement potential of both teams. The solution lies in removing data silos and bringing sales and marketing together on one integrated platform like Dynamics 365 for Marketing. 

Dynamics 365 for Marketing: A powerful collection of marketing automation tools

There is diverse collection of tools that helps you to create more sales-ready leads, align your sales and marketing teams, and grow your

  • Securely manage and share a single source of information about contacts, leads, and customers to understand how every interaction impacts results.

  • Target the right audience using list segmentation.

  • Prioritize leads who are ready to buy across different customer segments with multiple lead-scoring models.

  • Connect and automate marketing and sales processes, from nurture to hand-off, and track the progress of every lead in a shared database.

  • Make collaboration and communications with colleagues, leads, and customers easy and consistent with your brand using integrated Microsoft Office 365 tools.

  • Simplify and streamline important business moments.

  • Coordinate and organize with intuitive out-of-the-box features.

Launch a new product or enter a new market

Maintain control over product launch with effective planning and consistent follow-through. With adding Marketing to your Dynamics 365 portfolio, you will ensure consistency with your strategy and tasks execution.

Organize events

Plan sessions, speakers, and budgets, and manage invitations, registration, and attendee tracking, all through one event portal.

Connect this information to the data you collect from attendees, so when your event is over you will drive new leads and help close deals.

Manage content-based campaigns­­

Save time and money and help your content make the biggest impact by automating the process of getting the right information to the right customers. Clients can choose what content they want using subscription centers, and then Customer Journey moves those prospects through the campaign flow, collecting important customer information and directing prospects to related content.

Survey your customers

Surveys are a quick and effective way to gain insights from prospects and customers about products, services, and activities.

Understand your customers with enriched contact records and use them to send personalized communications to leads.

Benefits of aligning sales and marketing

Aligning your sales and marketing teams produces powerful results like optimization the sales process from start to finish with unified, full-featured platform.

Coordinate customer engagement

Give sales and marketing a shared understanding of the buyer journey and how those journeys differ across segments and personas without poorly timed communications.

Marketing and sales teams should work in tandem to deliver leads and convert those leads to revenue. How revenue is attributed varies from organization to organization, but the right technology makes the journey from lead to sale clear.

With modern Dynamics 365 Marketing with Sales module, you will take your approach to the next level by delivering customized and dynamic content to customers in one shared database.

Whether your investments are new products, new market launches, content-driven campaigns, major tradeshows or events, or customer surveys, Dynamics 365 for Marketing has the features you need.

Published On: December 22nd, 2022 / Categories: Articles /

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