Morshynska: the path to digital leadership in Ukraine with Microsoft Dynamics 365

Founded in 1996, IDS Ukraine is a leading national producer of well-known brands and an expert in the production of natural mineral waters. Consisting of Morshyn Mineral Water Plant Oscar, Myrhorod Mineral Water Plant, IDS Distribution Company, and IDS Aqua Service, the company successfully develops and implements innovations, launches new products, increasing the culture of consumption of high-quality natural mineral water and natural-based beverages among Ukrainians. The company is actively working to stay ahead of and shape market transformations and growing consumer expectations by offering high-quality, innovative, and trendy products.

Given the constant development of market trends and the need to adapt to the changing requirements of business process efficiency, IDS Ukraine has identified the importance of updating its internal IT infrastructure as a component of further growth and market leadership in Ukraine and abroad. The implementation of advanced technological solutions has become a response to the challenges of the times, allowing the company to remain an innovative leader and ensure the excellent quality of its products.

After a detailed analysis and comparative study of the Ukrainian business IT market, IDS Ukraine chose Microsoft Dynamics 365 as the basis for its digital transformation. The key factors in the choice were the high level of security, flexibility of the system, and extensive integration and scalability capabilities. Microsoft Dynamics 365 allows you to automate important business processes, combine different divisions of the company on one platform, greatly simplifying interaction between teams and increasing work efficiency.

«In mid-2022, after a thorough review of a wide range of systems, including both international and Ukrainian developments, the key selection criteria for us were the availability of Ukrainian localization and a local partner. After the analysis, we rejected small local vendors and some other systems due to the lack of a local partner, insufficient coverage of our needs, and high project costs. As a result, Microsoft Dynamics 365 remained the best option, as it is scalable to the company’s growth needs, has a full set of functionalities, localization, the Payroll and HR module to support the company’s three thousand employees at different locations, and the presence of certified partners in Ukraine.» shared the approach to choosing IT infrastructure Viktor Borovkov, CIO of IDS Ukraine.

Viktor Borovkov, CIO of IDS Ukraine

To implement this ambitious project, IDS Ukraine chose OntargIT as a technology partner. OntargIT is a certified Microsoft partner and a recognized leader in the implementation of Microsoft Dynamics 365 Finance & Operations in Ukraine. The cooperation involves the detailed development of a strategy for integrating the ERP system Dynamics 365 Finance & Operations and the CRM functionality of Dynamics 365 Sales and Dynamics 365 Customer Insights. This large-scale implementation covers all components of the business – including production processes, sales processes, and customer interaction. From the extraction of natural mineral water to the distribution of products and delivery to the end consumer, every step is being revised and optimized, increasing management efficiency, speed of operations and improving customer experience.

One of the key strategic goals of IDS Ukraine is to strengthen its position as an industry leader by organically integrating innovations into production processes. Cooperation with OntargIT will not only contribute to internal optimization but will also become a catalyst for the further development of the entire mineral water industry and a driver of market development. IDS Ukraine sees this as an opportunity to grow its own business, and with it the goal of the market leader to help increase the overall culture of high-quality water consumption, promoting a healthy lifestyle among a wide audience.

«In partnership with OntargIT, customer success is our main goal. With the main focus on implementing Microsoft Dynamics 365 solutions, we can use our experience to support companies in any industry. We strive to provide IDS Ukraine not only with an advanced IT infrastructure, but also with a complete scalable solution that will evolve with their unique needs and adapt to current challenges,» said Volodymyr Svyrydenko, CEO of OntargIT.

Volodymyr Svyrydenko, CEO of OntargIT

Microsoft Dynamics 365 offers a complete package of modern ERP and CRM solutions for business management, including Dynamics 365 Finance & Operations, Dynamics 365 Sales, and Dynamics 365 Customer Insights. This integrated platform provides companies with all the tools they need to work efficiently in key areas such as finance, supply chain management, manufacturing, and sales and marketing. Moreover, the system is constantly updated, allowing users to always have access to the most advanced features and capabilities.

OntargIT provided an in-depth audit of IDS Ukraine existing IT infrastructure to first determine the best way to implement Microsoft Dynamics 365 Finance & Operations. Everything from the specifics of production activities to internal communications and project management was considered. The collaboration of the teams resulted in a flexible and scalable solution that not only meets the company’s current needs but also easily adapts to future challenges of its development.

«Microsoft Dynamics 365 Finance & Operations offers a high level of data protection and a wide range of functionality, which allows our team to develop customized solutions to meet the unique needs of each client. In general, the implementation of Dynamics 365 solutions will allow IDS Ukraine to carry out comprehensive and efficient management of all business processes within one integrated system. The scalability of the platform will satisfy the company’s current goals and needs, as well as its future growth and development,» added Igor Vasylenko, Consulting Director at OntargIT.

At a time when global challenges require rapid adaptation and flexibility, digital transformation is becoming an integral part of a successful business strategy. Implementation of Microsoft Dynamics 365 at IDS Ukraine is not just an IT infrastructure upgrade, but also a strategic step that will allow the company to reach new heights in business development, providing it with serious competitive advantages, increased efficiency, effectiveness, and customer satisfaction. This long-term plan will allow the company to automate key business processes, unite all divisions on a single platform, and open new opportunities for development and growth in the Ukrainian market.