Big data has transformed the business world. More companies approach big data with the desire to extract valuable insights.

So naturally, with the need to stay competitive businesses are implementing advanced analytics tools.

Learn the top-9 trends in the big data you need to be aware of to stay competitive:

Big Data is Everywhere

It is hard to overestimate the impact of big data in the modern world. More data is generated nowadays than ever before. And you need to extract as much value as possible and quickly from all information you have gathered to gain an advantage.

Expectations are High

Multiple analytics tools are available on the market with a single goal – to harness all of the company data. However, quite often the result is scattered solutions that often result in a lot of virtual wheel spinning.


Security concerns remain the top inhibitor to operationalizing big data. Companies must find the right mix of in-house and third-party technologies to protect their data in the long run.


The number of data sources is compounded by the silos of data that exist in individual business units, departments, and geographies. Companies need tools that are agnostic concerning data sources, platforms, and data management.

The Cloud

Organizations are transitioning to cloud-based applications, platforms, and infrastructure to take advantage of the scale and speed the cloud provides to rapidly process and analyze large data sets.

34% of analytics tools in use are cloud-based

Data Value

The primary role of analytics tools is to give insights to build business improvements. Culture and skills also play roles in achieving this goal, and companies might need to take a step back and create a holistic strategy that addresses technology, culture, and process.

The “Citizen Analyst” Role is Taking Root

Companies are providing user-friendly tools that allow workers to get their insights from the most relevant data for their position.

Dynamics 365 is a powerful business solution for effective management and big data usage.

With diverse tools set for data analysis, visualization, and management, Dynamics 365 enables businesses to gain real-time insights into their data and make informed decisions.

With Dynamics 365, businesses can leverage the power of advanced analytics to gain a competitive advantage, improve their decision-making capabilities, and drive business growth. Book a free consultation with OntargIT to stay competitive and thrive in today’s fast-paced digital landscape.

Published On: May 8th, 2023 / Categories: CRM /

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