---
title: "L'Oréal"
canonical: https://ontargit.com/case-study/enhancing-cross-country-distribution/
date: 2026-09-25 15:38:41
description: "L'Oréal redistributes expiring stock across France, Germany and Italy with an OntargIT Power Platform app integrated with SAP and PIM, supporting No Waste."
keywords: "L'Oréal"
---

### Enhancing Cross-Country Distribution and Inventory Collaboration

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L’Oréal is the world’s leading beauty company and a pioneer in Beauty Tech. Driven by its singular corporate purpose—to create the beauty that moves the world—the company manages a diverse, international portfolio of over 35 global brands spanning four business divisions: Luxury, Consumer Products, Professional Products, and Dermatological Beauty. With a physical presence in over 150 countries, L’Oréal leverages its deep-rooted heritage in research, development, and green chemistry to deliver safe, high-performance, and sustainable beauty solutions tailored to the unique cultural needs of billions of consumers worldwide.

### Solution

### Microsoft Power Platform

### Challenge

Quarterly redistribution of unused, expiring stock (E&O) under the No Waste program relied on manual cross-country negotiations, lacking a central, rules-based engine to allocate and transfer products.

### Solution  

A model-driven Power Platform application integrating with Product Information Management (PIM) and SAP to manage 2nd-life stock distribution and country-specific requests.

### Key Capabilities:

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**Allocation Campaigns:** Centralized creation of quarterly stock allocation sessions.

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**Shared Workspace:** A single database connecting France, Germany, and Italy.

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**Rules-Based Demand Matching:** Possibility to manage the product scope, and request allocations based on automated business rules and stock parameters.

### Business Value & Impact

Developed in 7 months, the system has been live for one year, successfully driving circular economy initiatives. Plans are in place to expand the platform to other countries.